BBMSA, an acronym for Belinda Baidoo Model Search Africa, is an initiative composed by Belinda Baidoo, an International Ghanaian-born model, who won the Top Model Afrique in 1998. With the intend to give back to society, she (Belinda Baidoo) initiated a search for young, talented and aspiring models across Africa, to groom into professional models.
As her maiden edition, Ms Baidoo rounded twelve (12) female contestants who fit but a seventeen (17) year old Afia Larry, won the hearts of the judges and emerged as the winner of “BBMSA”, beating other top three (3) contestants, Aj, Nana and Alimatu at the grand finale.
“I was very shy when I met the judges for the first time 13 weeks ago. I was very timid and hid myself most times at the initial stages of the competition but I’m now confident and have overcome my nervousness after going through the various stages. “When my name was mentioned, I just didn’t know what to do but to shed tears because it was a dream come true. I couldn’t believe my name was being mentioned” she said.