Collection: February by Serwaa Launches New Collection “Nostalgic Blues”
Ghanaian women’s ready-to-wear fashion brand February by Serwaa, founded by Felicity Serwaa Amankona known for creating classic fashion silhouettes for the contemporary African woman has recently launched its Fall 2023 collection dubbed “Nostalgic Blue”.
The “Nostalgic Blues” collection is a delightful homage to the iconic style and grace of the mid-20th century. Inspired by the timeless glamour of 1950s fashion, this collection encapsulates the essence of an era where women’s clothing exuded a sense of sophistication, femininity, and charm.
One of the notable features of this collection is the careful incorporation of vintage patterns and prints that defined 1950s fashion, and they have been revived in a modern context, offering a nostalgic yet contemporary twist to suit the February by Serwaa woman. The colour palette draws inspiration from the pastel hues that were prominent during this era, with colours being pink, mint green, turquoise, pale yellow, and blue.
The collection includes a range of silhouettes that cater to various occasions. From swing dresses that capture the exuberance of the dance floor to the timeless beauty of flowing maxi dresses in moonlit nights. Each piece is designed to make the wearer feel like a classic Hollywood starlet.
In producing this collection, our team was deeply inspired by the history and the cultural significance of 1950s fashion. We aimed to capture the essence of an era where women’s fashion symbolized both grace and strength. The attention to detail, choice of materials, and commitment to preserving the spirit of the 1950s has allowed us to create a collection that evokes a sense of nostalgia while remaining relevant and stylish in today’s world.Felicity Serwaa Amankona, founder & creative director of February by Serwaa.
Ultimately, the “Nostalgic Blues” collection is not just about clothing; it’s a journey back in time, a celebration of the enduring appeal of vintage fashion, and a reminder of the timeless beauty and confidence that women have embraced for generations.
Creative Director & Stylist: @felicity_serwaa.a
Fitting & BTS Videos: @vibesnspells
About February By Serwaa
February by Serwaa was founded in 2015 by Felicity Serwaa Amankona, the founder & creative director. The brand was named after her birth month and her maiden name. Hence the name February By Serwaa.
February by Serwaa is proudly made in Ghana and a homegrown authentic African fashion brand that caters for the contemporary African woman.
It is a ready-to-wear brand that stays true to classic fashion silhouettes and styles with a new sensation which in effect gives the brand that contemporary twist and freshness.
The brand caters for the modern-day career woman who is classy, confident yet understated.
A February By Serwaa woman stays true to herself and feels comfortable in everything she wears above everything else. At February by Serwaa, we consider simplicity our hallmark and for that matter, our simple is never boring or outdated.