Accra experienced a dazzling and lively gathering as the 2023 Africa Make-Up & Beauty Fair (AMB Fair) concluded its two-day extravaganza on September 21st and 22nd.

Held at The Avenue, he Unique Floral Events Centre in Tse-Addo, the event was held under the theme “Brands Beyond Borders: The Beacon of Economic Growth.”

Organized by Makeup Ghana and First Choice Hair, the event brought together a diverse array of key stakeholders in the beauty industry from across the African continent.

The AMB Fair served as a central meeting point Brands/Product Manufacturers, Wholesalers and Retailers of Beauty Products, Service Providers/Practitioners, Beauty Training Institutions, Consumers of Beauty Products and Services, the Media, Regulators and other relevant stakeholders in the Beauty Industry across and beyond the African continent.

Highlights of the Africa Makeup & Beauty Fair
Highlights of the Africa Makeup & Beauty Fair. Photo Credit: Africa Makeup & Beauty Fair/Instagram

It was not only a platform for networking but also a bustling marketplace, offering irresistible discounts on beauty products from both African and global brands spanning makeup, skincare, hair, nails, fashion, spa, and wellness services.

Highlights of the Africa Makeup & Beauty Fair
Highlights of the Africa Makeup & Beauty Fair. Photo Credit: Africa Makeup & Beauty Fair/Instagram
Highlights of the Africa Makeup & Beauty Fair
Highlights of the Africa Makeup & Beauty Fair. Photo Credit: Africa Makeup & Beauty Fair/Instagram
Highlights of the Africa Makeup & Beauty Fair
Highlights of the Africa Makeup & Beauty Fair. Photo Credit: Africa Makeup & Beauty Fair/Instagram

In addition to shopping opportunities, the AMB Fair featured a diverse array of activities, including mesmerizing beauty and fashion showcases, live product demonstrations, an insightful beauty business summit, engaging panel conversations, and informative seminars, among various other captivating attractions.

See also  The Editors Meet Brunch 2023 celebrates the New Year in style
Highlights of the Africa Makeup & Beauty Fair
Highlights of the Africa Makeup & Beauty Fair. Photo Credit: Africa Makeup & Beauty Fair/Instagram

The fair kicked off with the Beauty & Entrepreneurship Summit, during which distinguished speakers celebrated the remarkable advancements within Africa’s beauty industry.

Rebecca Donkor, founder of AMB Fair
Rebecca Donkor, founder of AMB Fair. Photo Credit: Africa Makeup & Beauty Fair/Instagram

Speaking at the opening ceremony, the founder of AMB Fair, Rebecca Donkor said the event started 7 years ago, when a dream of uniting people in the beauty industry to create opportunities was born. Madam Rebecca Donkor revealed that the event attracted brands and exhibitors from other countries who have seen the need to participate.

“Today, we have brands coming from Togo, Nigeria and Benin among others participating in the exhibition.

Rebecca Donkor, founder of AMB Fair.

According to her, if the platform had not been created participants wouldn’t have seen the opportunity to leverage it. She warmly welcomed all beauty enthusiasts and encouraged Ghanaians not to pass up the chance to delve into the realms of fashion, wellness, makeup, skincare, and beauty.

“If you are home and you love fashion, wellness, makeup, skincare and anything in the beauty ecosystem don’t be at home come to the Avenue at Tsado

Rebecca Donkor, founder of AMB Fair.

Beyond shopping and networking, attendees had the opportunity to partake in Masterclass sessions that delved into various subjects, including branding and the role of Artificial Intelligence (AI) in the beauty sector. These sessions offered invaluable insights into the beauty industry’s future landscape.

See also  #WCW: Get Inspired this Woman Crush Wednesday with Fella Makafui
Highlights of the Africa Makeup & Beauty Fair
Highlights of the Africa Makeup & Beauty Fair. Photo Credit: Africa Makeup & Beauty Fair/Instagram

The event also received the endorsement of Prof. Edmund Delle, the Paramount Chief of the Nandom Traditional Area in the Upper West Region. Prof. Delle emphasized the significance of skincare, emphasizing that the skin is the body’s largest organ. He urged stakeholders to always remember to add an African touch to their works, looks and everything because black is beautiful.

As the 2023 Africa Makeup & Beauty Fair came to an end, it didn’t just leave behind beautiful memories but also reignited a dedication to enhancing the beauty industry throughout the continent. It emphasized the importance of embracing the rich and vibrant beauty that Africa embodies.