The ninth edition of the Africa Magic Viewers’ Choice Awards (AMVCA) has begun with a three-day lineup of thrilling events.

The festivities kicked off on Thursday, May 18, with an extraordinary ‘Opening Night and Cultural Day’ event. It was a joyous occasion dedicated to commemorating the richness and diversity of African culture. The prestigious event took place at the Balmoral Convention Centre and Federal Palace Hotel in Lagos. This event will be followed by the ‘Runway Show and Nominee Gala’ on Friday, May 19.

The award show will air live on May 20 across all Africa Magic channels on DStv and GOtv, starting from 4 pm WAT with Zozibini Tunzi, the South African model, and IK Osakioduwa, the Nigerian TV star as hosts for the award ceremony.

On the evening of May 18th, a multitude of celebrities and influencers came together for AMVCA’s cultural day, showcasing an array of traditional attire in anticipation of the upcoming award show on Saturday. Among the notable attendees were popular figures such as Mercy Aigbe, CEO of Multichoice Nigeria, Yemi Cregx, Juicy Jay, Liquorose, Ramsey Nouah, Uti Nwachukwu, Ini Dima-Okojie, Venita Akpofure and others.

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Below are some of the best AMVCA Cultural Day looks:

Mercy Aigbe
Mercy Aigbe. Photo Credit: Tonie Grapher/Instagram
Jackie Appiah
Jackie Appiah. Photo Credit: Photo Kulture/Instagram
Yemi Cregx
Yemi Cregx. Photo Credit: Yomide Gold Photography/Instagram
Liquorose. Photo Credit: Felix Crown/Instagram
Olivia Okoro
Olivia Okoro. Photo Credit: Photo Freak/Instagram
Chomzy. Photo Credit: Felix Crown/Instagram
Blue Aiva
Blue Aiva. Photo Credit: Tonie Grapher/Instagram
Daniel Etim-Effiong
Daniel Etim-Effiong. Photo Credit: Pablomagik/Instagram
Venita Akpofure
Venita Akpofure. Photo Credit: Sabie Gal/Instagram
Ini Dima-Okojie
Ini Dima-Okojie. Photo Credit: Tobimages/Instagram
Juicy Jay
Juicy Jay. Photo Credit: adedamola Odetara/Instagram
Doyinsola David
Doyinsola David. Photo Credit: Nakel.IO/Instagram
Juliet Ibrahim
Juliet Ibrahim. Photo Credit: Samuel Adewale Photography/Instagram
Uti Nwachukwu
Uti Nwachukwu. Photo Credit: KayVee/Instagram

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