Finding promising African fashion brands can be tough.

It usually means navigating fragmented markets, stumbling across designers individually, and building relationships from scratch.

This year, Africa Fashion Week Nigeria (AFWN) 2026 is bringing a purpose-built B2B trade hub.

AFWN is inviting retail heavyweights, boutique owners, stockists, and distributors from across the continent to experience The AFWN Buyers Programme.

The AFWN Buyers Programme isn’t just a front-row invitation—it’s your fast track to discovering what you’ll be selling next.

What You’ll Source:

  • Womenswear: Ready-to-wear, contemporary, occasionwear, and resort.
  • Menswear: Contemporary tailoring, elevated streetwear, and African-inspired designs.
  • Accessories & Lifestyle: Handcrafted bags, shoes, and statement jewelry.
  • African Contemporary: Modern, high-end interpretations of traditional African craft and culture.
  • Emerging Talent: High-potential labels ready to expand into new markets.

Your VIP Hosted Buyer Experience

The goal is straightforward: More African brands in more African retail spaces. AFWN is making high-value connections simple. Selected buyers will receive:

1. Curated Designer Access: Pre-filtered access to commercial-ready brands.

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2. Matched Introductions: Facilitated 1-on-1 introductions based on your retail category and market.

3. Dedicated B2B Meetings: Direct access to founders, creative directors, and business decision-makers.

4. VIP AFWN Pass: Access to runway shows, private networking events, and industry lounges.

5. Dedicated Concierge: A dedicated AFWN contact to coordinate your itinerary.

6. Post-Event Support: Continued follow-up introductions for deals initiated during the week.

Whether you operate a boutique in Kigali, a multi-brand store in Dakar, a department store in Johannesburg, or a global online marketplace — your next best-selling collection is waiting in Lagos.

Ready to find what comes next?

Applications for the AFWN 2026 Buyers Programme are now officially open. Space for hosted and accredited buyers is limited.