When Laduma Ngxokolo founded MaXhosa Africa in 2010, his vision extended far beyond creating luxury knitwear—it was a bold mission to preserve, elevate, and celebrate Xhosa culture through high design. Fast forward to today, and that vision has officially reached the pinnacle of global fashion: Paris Fashion Week.

The proudly African label took to social media over the weekend to reveal its spot on the official schedule for this year’s shows.

The show will take place in Paris on 28 September 2026 and will be live-streamed across the brand’s social media channels.

Widely celebrated as the pinnacle of the global fashion calendar, Paris Fashion Week brings together iconic legacy houses and visionary emerging designers on a single, storied stage. This year’s showcase will take place in Paris from September 28 to October 6, 2026

Founded by Laduma Ngxokolo, MaXhosa Africa has earned international acclaim for transforming traditional Xhosa aesthetics into refined luxury garments. Through intricate knitwear, vibrant colour palettes, and geometric patterns inspired by indigenous beadwork, the brand has successfully bridged the gap between cultural heritage and modern design. What began as a mission to preserve traditional beadwork motifs and cultural identity through premium knitwear has evolved into a globally celebrated luxury label worn by celebrities, tastemakers, and fashion enthusiasts across continents.

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Its upcoming showcase in Paris is more than a runway presentation—it is a celebration of African creativity, craftsmanship, and identity on one of fashion’s grandest stages. As editors, buyers, celebrities, and industry insiders converge in the French capital to discover the season’s defining collections, MaXhosa Africa arrives with a narrative deeply rooted in authenticity while speaking fluently to a global audience.

Over the years, the brand has consistently demonstrated that African fashion can exist at the highest level of luxury without compromising its cultural integrity. Every collection reflects a thoughtful dialogue between tradition and innovation, where premium textiles, meticulous craftsmanship, and contemporary silhouettes honour the rich heritage of the Xhosa people while embracing the future of fashion.

For South Africa and the African fashion industry at large, the showcase represents a moment of pride and progress. It reflects years of dedication, creative excellence, and an unwavering commitment to elevating African design on the world stage. Every appearance at an international fashion week strengthens the visibility of African fashion ecosystems while creating new opportunities for artisans, textile innovation, and cross-cultural collaboration.

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