Top 12 South African Influencers to Follow in 2025

As we dive into 2025, social media continues to shape how we connect, engage, and consume content. South Africa boasts a dynamic array of influencers who not only entertain but also educate and inspire their audiences. These ten South African influencers are reshaping the social media landscape with their unique perspectives and engaging content. Whether you’re interested in music, fashion, activism, or entertainment, following them will introduce you to the rich cultural tapestry of South Africa and keep you informed about the trends and conversations shaping 2025.

In no particular order, STYLEAFRIQUE™•com takes a look at the top 12 South African influencers you need to follow this year. Dive in and explore what each of these dynamic individuals has to offer!

1. Nadia Nakai (@nadianakai)

• Instagram Followers: 3.7M

Nadia Nakai is a trailblazing rapper and songwriter in the South African music scene. Known for her fierce lyrics and distinctive style, Nadia has amassed a loyal fan base. Her posts offer a mix of music updates, personal insights, and empowering messages that resonate deeply with young women, making her a must-follow for anyone interested in contemporary music and culture.

2. Bonang Matheba (@bonang_m)

• Instagram Followers: 5.2M

Bonang Matheba, affectionately known as the “Queen B,” is a media powerhouse in South Africa. With an impressive portfolio spanning television, radio, and business, Bonang shares a glamorous glimpse into her life, from fashion to entrepreneurial ventures. Her influence extends beyond entertainment, making her a significant figure in South African culture.

3. Trevor Noah (@trevornoah)

• Instagram Followers: 9.1M

Trevor Noah is a South African comedian, television host, writer, and producer best known for hosting The Daily Show on Comedy Central from 2015 to 2022. He began his career as a stand‑up comedian and quickly rose to prominence in South Africa before gaining international recognition. After taking over The Daily Show from Jon Stewart in September 2015, Noah brought his sharp wit and unique global perspective to the program, addressing politics, social issues, and culture through satire. Under his tenure, the show won multiple awards and became a key platform for political commentary in the U.S. In addition to his work on television, Trevor Noah has authored the bestselling memoir Born a Crime: Stories from a South African Childhood (2016), which recounts his experiences growing up during and after apartheid. He frequently performs stand‑up comedy specials and continues to tour internationally.

4. Tyla Seethal (@tyla)

• Instagram Followers: 11.1M

Tyla Seethal, professionally known as Tyla, is an emerging South African musician who gained international recognition with her 2023 single “Water,” which went viral on social media and became a global hit. This success made her the first solo South African artist in 55 years to enter the Billboard Hot 100 chart. Tyla’s music blends pop and amapiano—a South African house music genre—creating a unique style she refers to as “popiano.” Her achievements have earned her accolades, including a Grammy Award for Best African Music Performance. Beyond her musical accomplishments, Tyla has also made a mark in the fashion world, notably making her debut at the Met Gala. Tyla’s unique style and undeniable talent make her an artist worth following as she continues to rise in the music world.

5. Thando Thabethe (@thando_thabethe)

• Instagram Followers: 4M

Thando Thabethe is a multifaceted entertainer known for her work as an actress and radio host. She frequently uses her platform to discuss empowerment, self-love, and personal growth. Thando’s authenticity and engaging content make her a relatable figure, and her passion for charitable work adds another layer to her influence.

6. Kefilwe Mabote (@kefilwe_mabote)

• Instagram Followers: 1.7M

Kefilwe Mabote is a leading fashion and lifestyle influencer, recognized for her chic style and eye for aesthetics. She curates content that showcases the latest fashion trends, beauty tips, and lifestyle inspiration. Her collaborations with top brands and her elegant approach to content creation make her one of the essential accounts to follow for fashion enthusiasts.

7. Mihlali Ndamase (@mihlali_n)

• Instagram Followers: 2.3M

Mihlali Ndamase has emerged as a leading beauty and lifestyle influencer in South Africa. Her social media feeds are brimming with beauty tutorials, fashion tips, and lifestyle inspiration. Mihlali’s relatable approach and ability to connect with her audience make her a go-to source for anyone looking to keep up with the latest in beauty and style.

8. Boity Thulo (@boity)

• Instagram Followers: 6.3M

Boity Thulo is a South African media personality, actress, rapper, and businesswoman hailing from Potchefstroom. She first rose to fame as a television presenter on Vuzu’s flagship music show, V-Entertainment. As an award-winning artist, she has earned recognition for her musical achievements and was named to Forbes’ prestigious Under 30 list. She’s been nominated for and won several awards across entertainment and business spheres, including a South African Film and Television Award (SAFTA) nomination for Best Supporting Actress. Beyond her professional pursuits, Boity is recognised for her advocacy on women’s empowerment and mental health awareness, frequently using her platform to uplift and inspire others.

9. Shudu Musida (@shudufhadzomusida)

• Instagram Followers: 737K

Shudu Musida first made waves as the first Miss South Africa to win the Miss World title. She is an advocate for mental health awareness and body positivity. Through her platform, Shudu shares her modeling experiences, personal growth journeys, and insights into the beauty industry, making her an inspiring figure for many young women.

10. Nasty C (@nasty_csa)

• Instagram Followers: 4.8M

Nasty C (real name Nsikayesizwe David Junior Ngcobo) is a South African rapper, songwriter, and record producer from Durban. He first gained widespread attention as a teenager after winning the 2015 South Africa edition of the prestigious Channel O Africa cypher competition. Since then, Nasty C has become one of Africa’s leading hip‑hop artists, known for his versatile flow, sharp lyricism, and seamless blend of trap, boom‑bap, and afro‑influenced sounds. Following the successful debut of his hit single, “Juice Back,” and its remix featuring Davido and Cassper Nyovest, Nasty C has released projects such as “Bad Hair”, “Strings and Bling”, “Zulu Man with Some Power”, and “I Love It Here”. Beyond albums, Nasty C has toured internationally, opened for the likes of J. Cole, and collaborated with major artists across Africa and the U.S. At just 28 years old, he remains a driving force in modern African hip‑hop and a powerful voice for his generation.

11. Tumi Morake (@tumi_morake)

• Instagram Followers: 616K

Tumi Morake is a renowned comedian and actress known for her sharp wit and engaging content. She addresses various social issues through humour and candid conversations, making her platform both entertaining and enlightening. Tumi’s ability to entertain while discussing real-life challenges makes her a refreshing voice in the industry.

12. Sizwe Dhlomo (@sizwedhlomo)

• Instagram Followers: 124K

As a prominent media personality and television host, Sizwe Dhlomo is known for his engaging commentary on current affairs and entertainment. His social media presence is lively, filled with discussions that tackle socio-political issues and trends in South Africa. Sizwe’s ability to connect with audiences through humour and insight makes him a significant voice in the media landscape.