Puma Unveils Exciting Collaboration with African Brand Lemlem
Global sports brand Puma has unveiled a first-of-its-kind collaboration with Lemlem, the African ready-to-wear and swimwear brand founded by by supermodel Liya Kebede.
This collection seamlessly blends Lemlem’s distinctive aesthetics, featuring vibrant colours and intricate patterns, with Puma’s innovative approach to sportswear, resulting in a compelling style that exudes top-tier performance.
Encompassing both clothing and footwear, notable pieces in the debut collection comprise: the Puma x Lemlem PWR XX nitro sneaker, the Puma x Lemlem low impact bra, the Puma x Lemlem HW 7/8 tight, and the Puma x Lemlem anorak.
“This collection was inspired by the clothes we wear during workouts and the clothes we wear between workouts. “It is testament to the colliding worlds of sports and fashion, and how we want to inspire women across the globe. I’m so excited for what’s to come in our journey together – this is just the beginning.”Liya Kebede, founder of Lemlem.
In a press release, the company highlighted the collection’s distinctive combination of elegance, top-notch performance, and exceptional comfort. The collection features alluring geometric patterns and intriguing abstract textures, emphasizing the beauty of fluid motion. Both brands focus on a sustainable concept and use fabrics that are made of at least 20 percent recycled material for the activewear.
“We are thrilled to finally bring a Puma x Lemlem collaboration to the market. By combining Lemlem’s unique designs, vibrant patterns and Puma’s expertise in technology and sport, we have created a collection that will enhance the lives of women and inspire them on their health and wellness journey.”Erin Longin, general manager run/train at Puma.