Fashionistas, designers, photographers, influencers and models gathered at the Wonderland Filming studios in Cape Town over the past weekend for the South African Menswear Fashion Spring/Summer 2023 shows (SAMW).

The final 2022 SAMW spotlighted more than 36 designers and 20 young emerging designers across a wide range of menswear and womenswear collections.

The three-day show unearthed spring/summer collections from some of South Africa’s most established fashion brands, such as Ruff Tung, Stefania Morland, Leigh Schubert, Ruald Rheeder, Habits and Imprint, as well as collections from emerging young and newly discovered talent.

Fashion aficionados who were able to grace the event filled the seats at every show to feast their eyes on a variety of styles from streetwear to couture as designers dropped their summer collections down the runway.

Check out some best parts from the three-day fashion pageant below:

Ruff Tung
Ruff Tung’s Spring/Summer 2023 collection embodies the playfulness that summer brings. Bold floral prints in orange and cerise combined with her sexy signature sequins. Bridget Pickering’s all-inclusive collection of easygoing jumpsuits and flirty dresses was a sight to behold. Delighted models showed off pieces that ranged from all day any daywear to sexy all-sequins shimmering dresses to dance the night away. 

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Ruff Tung<br>Photo Credit Simon Deiner SDR Photo
Ruff Tung<br>Photo Credit Simon Deiner SDR Photo

Imprint ZA
Mzukisi Mbane known for his modern take on African prints once again gave us an unforgettable print party with bold graphic prints that ranged from stark black and white to vibrant hues like emerald greens, bubblegum pink, oranges and bold yellow.

Imprint<br>Photo Credit Simon Deiner SDR Photo

Ruald Rheeder
The Ruald Rheeder show was all about monochromatic colour. The bright hues shown head-to-toe in various tones and fabrics were a perfect play with sunshine purples, blues, oranges and yellows. While the collection was a mixture of men’s and womenswear, the standout piece was the orange feather tassel full-length evening dress.

Ruald Rheeder<br>Photo Credit Simon Deiner SDR Photo

Laani Raani
After winning the AFI Fastrack Designer of the Year in 2021, sustainable-fashion designer Shamyra Moodley has been on the rise with her colourful pieces as she recycles items such as saris, sack cloths and upholstery fabrics. She dispalyed exquisite hand embroidery, layering, patchwork and innovative use of hoops.

Laani Raani<br>Photo Credit Simon Deiner SDR Photo

Stefania Morland
Known for her signature bows and feminine florals, this well-known South African designer gave us a bright, airy and undoubtedly summer collection. With acid limes, bright pinks and citrus lemon, the colour palette alone set the tone. On par with international summer 2023 trends, her large floral appliqué was a prominent feature in the collection which was seen in both ready-to-wear and evening wear.

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Stefania Morland<br>Photo Credit Simon Deiner SDR Photo

Staying true to the black and white looks, polka dots were dominant in this collection. While dots were strongly featured, there were few geometric prints seen on a pants suit and a classic wrap dress. While the entire collection was black and white, they closed the show with a dramatic bold pink gown. A few of the looks were accessorised with hats and fascinators by milliner Bettina Thomas.

Habits<br>Photo Credit Simon Deiner SDR Photo

By Ele Apparel
From subtle pale blues to uber-bright acid greens, the Ele Apparel collection included sheer netting in bright yellow, flowing tie-dye dresses and exquisitely tailored pants and shirts in delicate fabric for both men and women.

Ele Apparel<br>Photo Credit Simon Deiner SDR Photo
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