Africa Fashion Week London Announces Official Partnership with NeuroScent

On August 9th at 7pm, during the landmark 15th anniversary of Africa Fashion Week London (AFWL), guests will experience a multisensory showcase unlike any before. Held at Space House, London, this pivotal moment will unfold in collaboration with NeuroScent, a British premium wellbeing brand known for its science-backed botanical blends that support emotional and mental wellbeing.

Olga Melita, Founder of NeuroScent, was inspired by Her Majesty Queen Ronke’s powerful role in uplifting women and communities through culture, creativity, and grace.

Scent has the power to unlock emotion and anchor identity. This collaboration with Africa Fashion Week London is a chance to honour African excellence through an aromatic tapestry of power, beauty, and celebration.

NeuroScent. Photo Credit: Africa Fashion Week London

Olga has created a bespoke blend of pure, natural African botanicals, capturing the essence of African ancestral traditions and the spirit of the Land. The scent brings together earthy resins such as Somalian frankincense, lush Tunisian neroli, Egyptian jasmine, Madagascan cananga, and the warmly fresh herbs of the endless savannah.

It is a true pleasure to collaborate with Olga Melita and her brand NeuroScent. Olga’s deep respect for culture, her poetic artistry, and her scientific insight are exactly what this moment calls for. Together, we are creating a multisensory celebration of African power and legacy. AFWL has always been more than fashion. It is a platform for women’s empowerment, education, and the preservation of culture through innovation. This year, with scent, we go even deeper into story, into spirit, into something truly unforgettable.
Queen Ronke Ademiluyi-Ogunwusi

A multisensory extravaganza is expected to unfold, with a curated guest list of elite tastemakers, Afrocentric influencers, and beauty editors documenting the moment across social and editorial platforms, sharing their experience with the world.