Vlisco Launches New Fabric “Satin Royal”

Renowned wax fabric manufacturer Vlisco remains at the forefront of innovation with the introduction of its newest flagship product, “Satin Royal”.

The launch, which took place at the Vlisco shop inside the Accra Mall was attended by notable clients of the brand, members of the Executive Women Network, fashion personalities, designers, and models.

Didi Stone in Vlisco’s new fabric “Satin Royal”. Photo Credit: Vlisco/Instagram

The recently introduced fabric collection, developed in response to client feedback, boasts a heightened softness compared to conventional Vlisco fabrics, prioritizing comfort for its wearers. This fabric embodies the perfect alliance between timeless elegance and modern sophistication.

Speaking at the launch, Deborah Sowah, Brand Manager for Vlisco Ghana noted:

Vlisco had listened to its consumers, and based on consumers feedback, we have decided to introduce a new category to our portfolio, and that category is “Satin Royal”. It is really soft.

In the part of of Africa where we find ourselves, we are facing hot weather sometimes, and “Satin Royal” is coming to bring comfort.

The fabric is airy, it doesn’t limit style, and it’s not for the ordinary Kaba and Slit. You can do much more with “Satin Royal” than any ordinary product we have on the market.

Deborah Sowah, Brand Manager for Vlisco Ghana.

Made with the highest quality natural fibers, “Satin Royal” offers exceptional comfort thanks to its airy drape and lightness. Its satin weave gives it an incomparable softness to the touch, adding a note of discreet luxury to every outfit.

Didi Stone in Vlisco’s new fabric “Satin Royal”. Photo Credit: Vlisco/Instagram

Beyond its captivating aesthetic, “Satin Royal” serves as a testament to Vlisco’s dedication to innovation. Through the selection of Didi Stone, an iconic figure in African fashion, as the ambassador for this new product, Vlisco expresses its commitment to blending African heritage with a contemporary vibrancy.

Didi Stone, hailing from the Congo and residing in Paris, effortlessly embodies this blend through her contemporary lifestyle while staying rooted in her African heritage. She expresses appreciation for representing Satin Royal, proud to endorse a brand that celebrates African beauty in its creations.

“Satin Royal” can be purchased at the Vlisco shop inside the Accra Mall and on their official website.