GTP’s OSU Store Debut: Exclusive Fabrics and Ready-to-Wear Unveiled

GTP, an innovative indigenous textile brand from Ghana, has opened its first retail store in Osu, where it unveiled a chic line of corporate Ready-To-Wear (RTW) apparel.

This strategic decision demonstrates GTP’s commitment to catering to the changing demands of its demanding customers and is a direct outcome of months of valuable feedback.

At the same time as it improves the brand’s standing as a premium, innovative, and fashion-forward label, GTP reaches this major milestone by providing its valued customers with more convenience, style, and personalised service. Furthermore, it highlights GTP’s dedication to adding value to Ghana’s economy.

Attendees at the double-debut event included GIPC CEO Yofi Grant, Marina Lamptey, Lucy Quist, Israel Laryea, Elikem Kumordzie, Sika Osei, and other distinguished fashionistas, GTP brand loyalists, and industry insiders.

They were all there to celebrate GTP’s achievement in producing exquisite fabrics for the business community in Ghana, where individuals are always on the lookout for unique, genuine, and high-quality apparel.

Mary Ann Boaten, GTP’s director of marketing, was very enthusiastic about the accomplishment, speaking as follows: “We’ve worked diligently to craft a collection that radiates style and elegance, to meet the ever-evolving demands of our customers and add value to the fabrics.”

“We’ve worked diligently to craft a collection that radiates style and elegance, to meet the ever-evolving demands of our customers and add value to the fabrics. When you choose GTP, you’re embracing original, genuine, and authentic fabrics, and you’re also empowering numerous Ghanaians”

Mary Ann Boaten, GTP’s director of Marketing.

“When you choose GTP, you’re embracing original, genuine, and authentic fabrics, and you’re also empowering numerous Ghanaians,” she continued. Your generosity helps not only our direct employees but also the talented tailors and dressmakers all over Ghana who work with us to make these exceptional Ready-to-Wear garments. This selection of fabrics is available only at our brick-and-mortar store and on our website, shop.gtpfashion.com.

Collaboration between GTP’s internal teams and esteemed partners, such as Tekura, who provided the store’s furnishings and some of the woodwork, resulted in the retail store and versatile Ready-To-Wear collection. The idea of “for Africans and by Africans” is personified here.

For more than half a century, GTP has been committed to producing high-quality fabrics that honour Ghanaian culture and history. The company has grown into a dominant player in the Ghanaian textile industry. In addition to an enticing Ready-to-Wear collection crafted from exclusive GTP-designed fabrics, customers can look forward to an unforgettable firsthand encounter with the brand’s wide selection of high-quality, authentic African textiles.

Additionally, the store provides bespoke services for customers who desire unique, custom-tailored styles to fulfill their unique requirements, tastes, and expectations. The company is sure that its consumers will love the new line and the one-of-a-kind retail experience it provides.

Roselyn Felli, a multi-award-winning TV host, served as master of ceremonies, and Kokui Selormey Hanson, a prominent figure in Ghanaian media, provided musical entertainment.

Former Ghanaian President Osegyefo Dr. Kwame Nkrumah introduced the country’s first indigenous textile brand, GTP, to consumers in January 1966. Ghana is home to GTP’s design, printing, distribution, and marketing departments, and the country has big plans to grow its business abroad.

In August 2022, GTP shifted the brand’s focus to introducing high-end African fashion to global markets. This necessitated a change in the slogan from Timeless to Life. Designed to reflect African-inspired designs and narratives, these fabrics are high-quality, authentic, and trendy.

Users are empowered to embrace life’s challenges and showcase premium African fashion to the world through GTP’s imaginative and high-quality print designs, which allow them to craft one-of-a-kind, authentic, and premium outfits.