Christie Brown rebrands and launches FW22 Collection
Christie Brown (CB), the Ghanaian-based luxury fashion brand will be launching its upcoming FW22 collection dubbed “Her Core” on Sunday, October 30, 2022. This follows the reveal of its refreshed brand identity.
After 14 years of unprecedented success, locally and more recently, internationally, the brand Christie Brown has taken steps as part of its evolution, to offer a fresher direction while catapulting onto the world stage as a global fashion house.
“This is an exciting time for us at Christie Brown,” says Aisha Ayensu, Founder and Creative Director.
“We are blessed to have held such a relevant position in the industry for so many years. However, with growth comes evolution and this new direction of the brand is symbolic of how the brand has adapted and continues to thrive in a changing world.
While the brand is fresh, exciting and elevated, it continues to reinforce our core mission of reminding the woman of the strength she carries within.”
Season after season, Christie Brown has reinforced a generation of women who have shaped the archetype of the new African woman. Women who are bold, confident, fearless, and self-aware.
The launch of this Fall/Winter 22 collection, signifies the rebirth of that woman today, paying homage to the spark that already exists deep within. This collection comes with distinct textures, rich autumnal colours, and structural elements/silhouettes carved with Christie Brown’s signature embroidery. The pieces of this collection serve as tools to enhance the woman who is in full acceptance of herself.
Christie Brown was recently featured at The Portugal Fashion Oct’22, a 5-day event comprising fashion shows, presentations, new talent discovery, fashion competitions, showrooms, international designers, creativity from Africa powered by CANEX, and much more.
Join us as we embark on this next journey of Christie Brown.
Meet the new look, the new image, the new Fall 22 Collection, the new Christie Brown. Available to shop Oct 30th, 2022. Creative direction: @kojoyeb Production: @solvnt.co #christiebrown #fall22 #fall22collection #NewCBPosted by Christie Brown on Wednesday, October 26, 2022