Global smart life brand itel has announced a strategic partnership with Pantone, the world’s leading authority on colour, to unveil the itel Colour of the Year Collection—a bold fusion of technology, design, and cultural expression.

Inspired by Pantone’s globally recognised Colour of the Year, Pantone 11-4201 Cloud Dancer, the new collection introduces a fresh design language to itel’s smartphone portfolio, reflecting optimism, modernity, and emotional resonance. The collaboration reinforces itel’s commitment to delivering stylish, accessible technology that aligns with the evolving tastes of young, expressive consumers across emerging markets.

In a statement, Simeon Shagbathe, PR Supervisor at itel Nigeria, noted that the collaboration has already captured global attention across fashion and design circles, introducing an airy, luminous white hue—one that radiates freshness, energy, and vitality—into Nigeria’s tech landscape.

Now, it’s landing right here in Nigeria through itel’s lineup of stylish tech accessories: the itel Buds 5 earbuds, MagSnap 10C power bank and Classic 2 Pro Hair Clipper.

Each piece wraps Cloud Dancer’s clean energy into everyday essentials.

The Buds 5 offer 32dB active noise cancellation, rich bass and up to 32 hours of playtime for immersive sound on the move.

The MagSnap 10C power bank snaps on magnetically for hassle-free charging with a sleek finish.

And the Classic 2 Pro Hair Clipper turns grooming into a sharp, effortless routine.

The collection bridges global trends and local style, letting Nigerian users embrace a color that’s shaping runways and lifestyles worldwide.

Simeon Shagbathe, PR Supervisor at itel Nigeria.

He further highlighted that itel—now present in over 80 emerging markets and recognised as the leading global smartphone brand under $75 as well as a top feature phone brand—remains committed to delivering accessible, expressive technology tailored to young consumers.

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“With the launch, Cloud Dancer isn’t just a trend, it’s a daily vibe, blending technology, fashion and Nigerian flair,” he stated.

By integrating Pantone’s colour expertise into its product design, itel transforms everyday devices into lifestyle statements. The Colour of the Year Collection goes beyond aesthetics, offering a carefully considered finish and tactile experience that embodies Pantone’s philosophy: colour is not only visual, but experiential.

The partnership marks a significant milestone for itel as it continues to bridge global design influence with local relevance. In a market traditionally dominated by neutral-toned devices, the Colour of the Year Collection offers consumers a refreshing alternative—one that allows personal style to extend seamlessly into technology.

With this launch, itel positions itself at the intersection of fashion, culture, and smart technology, redefining how colour shapes the way consumers connect, create, and express themselves through their devices.