Africa Fashion Week London announces Pretty Gorgeous Hair as the official Hair Sponsor for Africa Fashion Week London 2025!

Pretty Gorgeous Hair. Photo Credit: Africa Fashion Week London
Pretty Gorgeous Hair. Photo Credit: Africa Fashion Week London

Founded by visionary entrepreneur Ellie Kapitao, Pretty Gorgeous Hair is more than just a hair brand it’s a celebration of beauty, identity, and empowerment. Known for its premium hair extensions, wigs, and hair care products, Pretty Gorgeous Hair is on a mission to help every woman feel confident, radiant, and unapologetically herself.

Touch up for Naomi Campbell at Burberry. Photo Credit: Africa Fashion Week London
Touch up for Naomi Campbell at Burberry. Photo Credit: Africa Fashion Week London

With a deep understanding of the emotional connection between hair and self-expression, Ellie Kapitao built her brand to bridge the gap between external beauty and internal empowerment. It’s this passion and purpose that makes Pretty Gorgeous Hair the perfect partner for AFWL where fashion, culture, and creativity unite to showcase the best of African design and beauty.

As the official Hair Sponsor, Pretty Gorgeous Hair will be styling runway models, providing backstage support, and helping bring to life the stunning looks that define the AFWL experience. Get ready for head-turning styles, bold statements, and a celebration of the beauty and power of Black hair.

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Supporting Richard Phillipart for Kid Super and Mercedes Benz. Photo Credit: Africa Fashion Week London
Supporting Richard Phillipart for Kid Super and Mercedes Benz. Photo Credit: Africa Fashion Week London
Hair assisted for Jawara Alleyne at London Fashion Week. Photo Credit: Africa Fashion Week London
Hair assisted for Jawara Alleyne at London Fashion Week. Photo Credit: Africa Fashion Week London
Paris Fashion Week with Camiel Fortgens. Photo Credit: Africa Fashion Week London
Paris Fashion Week with Camiel Fortgens. Photo Credit: Africa Fashion Week London

ABOUT PRETTY GORGEOUS HAIR

Founded by Ellie Kapitao, Pretty Gorgeous Hair is more than just a hair brand — it’s a celebration of beauty, identity, and empowerment. At its core, Pretty Gorgeous Hair is about helping every woman feel exactly that: pretty and gorgeous, inside and out.

Ellie Kapitao started Pretty Gorgeous Hair with a clear and heartfelt mission: to offer high-quality hair extensions, wigs, and hair care products that enhance not only a woman’s look but also her confidence. As someone who understands the deep emotional connection between hair and self-expression, Ellie built the brand to bridge the gap between external beauty and internal empowerment.
@prettygorgeoushair