Ghana’s Streetwear Revolution: 8 Local Brands You Should Know

Ghana’s fashion scene is undergoing a dynamic transformation, with local streetwear brands taking center stage. These brands are not only creating high-quality clothing but also using fashion as a platform to express Ghanaian culture and identity.

As global interest in African fashion continues to grow, these Ghanaian streetwear brands are poised to lead the charge, showcasing the creativity and resilience of the continent’s youth. Whether through bold prints, sustainable practices, or empowering messages, they are redefining what it means to wear African streetwear.

STYLEAFRIQUE™•com takes a look at some of the must-know local streetwear brands pushing the boundaries of Ghanaian fashion.

1. Free The Youth (FTY)

Free The Youth is arguably the most prominent name in Ghana’s streetwear scene. Founded in 2013 by a group of young creatives including Jonathan Coffie, Winfred Mensah, Richard Ormano, and Kelly Foli, the brand started as a social movement aimed at empowering the youth through fashion and creative expression. FTY’s designs are a bold mix of vibrant colours, eclectic patterns, and powerful messages that resonate with the younger generation. Their collections often feature slogans promoting freedom, resilience, and cultural pride, making them a favorite among Ghanaian youth and beyond. The brand has collaborated with other respected fashion brands like Daily Paper and Off-White, cementing its place in the fashion industry.

2. Tribe of God

Tribe of God is a leading name in Ghanaian streetwear, known for its graphic tees, hoodies, jackets, and now, shoes. Founded by Jude Dontoh, George Michael Malm, and Manuel Sam, the brand draws inspiration from Christianity and faith, incorporating religious iconography into its designs. The brand’s major concern is sustainability, which is why their signature pieces, such as t-shirts, hoodies, and sweatshirts, are made with high-quality organic cotton and recycled polyester.

3. Subwae Studios

Founded by Christopher Akpo in 2018, Subwae Studios is a brand that blends modern, urban aesthetics with traditional Ghanaian motifs. Their collections incorporate elements of Ghanaian architecture, art, and the natural landscape, all while maintaining a fresh and contemporary streetwear look. Their unique approach has garnered attention from the fashion industry and beyond, with appearances in prestigious runway shows and features in prominent fashion publications throughout Africa.

4. Studio Kojo Kusi

Kojo Kusi’s studio stands out for its bold and futuristic designs. From daring hats with statement lettering to jackets with unconventional silhouettes, Studio Kojo Kusi pushes the boundaries of traditional fashion, attracting a fashion-forward clientele. Ghanaian musicians such as Pappy Kojo, Okyeame Kwame, Stonebwoy, Ria Boss, and Kwaku DMC, who have proudly worn Studio Kojo Kusi’s pieces.

5. Vigi Force

Vigi Force (or Vigilante Force) is a unique streetwear brand that stands out for its commitment to sustainability and social responsibility. They use upcycled and locally sourced materials to create their clothing, making a positive environmental impact. VIGI Force also enjoys massive endorsement and patronage from top Ghanaian entertainers like Darko Vibes, Dance God Llyod and Kwesi Arthur.

6. Fear No Man Clothing (FNM)

Fear No Man Clothing is a clothing line that goes beyond aesthetics. It’s a brand built on empowerment, encouraging people to conquer their fears and embrace their inner strength. The brand offers a variety of clothing options, including t-shirts, sweatshirts, hoodies, jackets, hats, and accessories. Each piece features the brand’s logo, which often incorporates an African heritage theme, symbolizing individuals who fear nothing but God. The clothing serves as a constant reminder to wear your confidence and face challenges head-on.

7. Alchemy

Founded by the visionary Kwakye, Alchemy isn’t just about following trends; it’s about creating a unique aesthetic that celebrates individuality and pushes boundaries. Starting small, Kwakye meticulously curated a collection that embodied an “eclectic, edgy yet classy, and urban” vibe. This attention to detail and commitment to a distinct style resonated with the Ghanaian youth, propelling Alchemy to the forefront of the local streetwear scene. WizKid, King Promise, Joey B, La Meme Gang, are among the notable celebrities who have worn this brand.

8. Complex Department

Founded by the visionary David Atanko, Complex Department blends the boldness of street style with the sophistication of luxury fashion, creating a unique identity that’s turning heads worldwide. At its core, Complex Department champions self-expression. Their collections offer a wide variety, from classic streetwear pieces to punk-inspired ensembles.