Ghanaian streetwear brand, Free The Youth, has officially released their new film commercial titled “UNBANNABLE.” The commercial is geared towards celebrating the 40 years of Greatness of the Micheal Jordan and Nike brand, Jumpman23. The celebration will be hosted at The Regal this Sunday, February 9, in partnership with the Ghanaian brand, Free The Youth.

Ghanaian streetwear brand, Free The Youth. Photo Credit: Free The Youth/Twitter
Ghanaian streetwear brand, Free The Youth. Photo Credit: Free The Youth/Twitter

The initiative also hints at a fusion of sports culture, fashion and activism, a trademark blend that Free The Youth has become known for since its inception in 2013 by Jonathan Coffie, Winfred Mensah, Richard Ormano, and Kelly Foli.

Set against the backdrop of Accra, the capital city of Ghana, where Free The Youth operates from, “UNBANNABLE” aims to capture the essence of the streetwear revolution that has swept across the continent, placing Ghanaian fashion on the global map.

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The commercial title itself suggests a narrative of resilience and defiance, themes that resonate with the youth movements in Africa and worldwide.

With “UNBANNABLE,” Free The Youth continues to push the boundaries of fashion while the brand steps into the realm of storytelling, showcasing the power of film in advocating for youth causes.